Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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While we had done the brand sprint process internally to bring out the requirements for our brand, it was only through our initial exploratory discussions with The Backstory team that we were able to establish a strong direction for the brand that was grounded in our four key pillars. It was an effortless experience to work with them on both creative and technical aspects of the project. They are able to fuse lateral thinking with a structured approach to create something remarkable. It was great fun working with them!
SARANG DESHPANDE
Founder, Meiro Mobility
